5 travel tickets

5 travel letters

Brief Mind-map

In-depth analysis

Lizzie Mary Cullen-Chinatown
This piece is an illustration drawn in what looks like a mixture of fine-liner and ink, the style of this piece is incredibly detailed, rather surreal and monotonous. This entire piece is full of tiny details and intricate patterns which make it very interesting to look at and also makes this a very memorable piece of work as the amount of effort put into it is very clear, especially since it appears to have been drawn completely by hand. I really like the look of the surrealism in this piece, all the objects drawn in this piece appear to be warped which makes the piece very unusual and eye-catching, I would really like to do something similar in style to this piece for my final piece. The lack of colour in this piece gives it a dark, eerie feel which makes it very intriguing to look at.
This was drawn by an illustrator called Lizzie Mary Cullen, the majority of her work is created in this style, though she has produced some work in colour but I prefer the black and white drawings as they have a more mysterious feel to them. This piece is entitled "Chinatown" as it is an illustration of China town, I am assuming the china town in London as that is where Lizzie Mary Cullen is from. This piece is very complex and full of shading and detail, I think this my favourite illustration I have found so far on this course, it is created in a style that I find very memorable and interesting and I would really like to have a go at creating a piece like this.

Hennie Haworth- Buildings 1

This piece is entitled "Buildings 1" as it is the first of a set of illustrations drawn of buildings, the title is simple just like the style of the image itself which suits the piece. This piece appears to have been drawn in what looks like chalk pastels and either fine-liners or felt-tip pens, I really like the look of these pastels as they can be blended together to create tone and shadow as well as new shades and interesting effects and the contrast between the pen drawn sections and the pastel colour sections looks very effective and is rather unusual which makes this piece very memorable.The colours used in this piece are very bright which makes it eye-catching, I really like the look of the bright colours used, this piece could inspire me to use a mix of pen illustration and other mediums to create a contrast of bright and dark colours in my final pieces. This piece has been created by hand by a woman called "Hennie Haworth". She lives and works in London and studied illustration at Brighton university and now has a very extensive list of clients including Elle magazine, The Observer and Nickelodeon.This piece has a bright, happy feel to it which makes me think that it would would be suited as an illustration in a childrens' book or something similar.

David Ryan Robinson- Map of London (West)This piece is by "David Ryan Robinson" he is a an illustrator who lives and works in London, he attended the university of Salford and got first class BA (hons) in illustration and has many past clients including The times, EDF energy and sport relief, he is currently working as a designer for Cartoon Network as Turner enterprises. This piece appears to have been drawn entirely by hand using what looks to be blur biro, it is full of tiny details and shading and tone which makes it a very interesting and memorable piece as it is so complex and the amount of effort put into this piece of work is very clear. This piece has a touch of surrealism to it as among all the houses and roads and trees upon this map, there are cartoon characters of David Ryan Robinson's own design peeking out from random spaces and hidden within the piece which gives the viewer of the piece something to search for. I really like the style of this piece, it could influence me to create my own final pieces using biro, small details and hidden surreal elements.

My Exam Brief

Why have you selected this brief?I have selected this brief because out of the 4 briefs available, this was the one I had the most ideas for and the one created in the style I am most confident in, Illustration.
What are you planning to look at for primary/secondary research?I am planning to look at postcards with illustrated designs on them and travel guides with illustrated designs upon them as well as posters and artists books.
Which artists/designers will you be looking at (you must select a minimum of 3 from the brief)Lizzie Mary Cullen, Hennie Haworth and David Ryan Robinson.
What materials/techniques would you like to experiment with? I would like to experiment with ink, water-colour, fine-liner, felt-pens and pencil. I would like to experiment with very detailed drawing mixed with rather simple designs to create an interesting contrast.
Which outcome(s) are you planning to make?I am planning to create 5 postcard designs.

Brief MoodBoards

Top left: London Illustration by Zoe Morre o'ferrall  Top right: "Piccadilly" by Lizzie Mary Cullen Middle Left: Illustration by Danny Allison Middle Right: "This one" by David Ryan Robinson Bottom Left: "Tower Bridge" by Lizzie Mary Cullen Bottom Right: London Illustration by Zoe Morre O'ferrall 

Top left: "Me" by Myself, Top middle: "Suitcase" by Kim Welling, Top Right: "These eyes of mine" by Myself, Middle Left: "Polardarium", Middle: "The beauty underneath" by Myself, Middle right: "The Joseph Cornell box", Bottom left: "Watchful coast" by Myself, Bottom middle: "Inner self tea" by Laura Donaldson Bottom Right: "Haunted" by Myself

Top Left: "Joy" by Yulia Brodskaya Top Right: "Weave" by Zim and Zou Middle Left: "L in Baskerville" by Emma King  Middle Right: "Home sweet home" by Debbie Smyth Bottom Left: "What I saw" by Alidia Rosie Sayer Bottom Right: "Back to Oz" by Maricor/Maricar

Top Left: Unofficial olympic games poster by Stephen Messham Top Middle:  Official Olympic games poster by Anthea Hamilton Top Right: Delhi commonwealth games logo Middle Left: Wolff Olins poster Middle: Glasgow 2014 commonwealth games logo Middle Right: Official Olympic games poster Bottom: Logo design works

Final Project Evaluation

For my retail graphics project I had to come up with an idea for a shop, I decided to do a clothing shop as I shop most in clothing stores therefore would have a better idea of what to do for the project.
I am very fond of punk-clothing shops, particularly those in Camden so decided to do a punk-clothing store inspired by some of the brands that I visit/buy from often. For the project I had to design a logo for my company, packaging for my company and a swing-tag for my company.
These had to represent the shop well and my designs had to be memorable and interesting at the same time. I decided to call my shop "Dead Bunny" because there are many very popular punk clothing stores that use the name of dead or evil animals and they seem to have a lot of success (bye bye kitty, hell bunny etc.) The design of my logo is a skull with rabbit ears which represents the name of the company as skulls represent death and being dead and the rabbit ears on the skull represent the bunny being dead.
I used bright, neon-like colours and black because they are the sort of colours used on items in my punk-clothing shop, therefore they match and it represents the image and the products of the company well rather than being a complete contrast to what is actually sold as that would be confusing/misleading for customers.


My packaging design evolved as I was going through the process of experimentation and development, my net design was inspired by what is sold in my company's shop, it's a clothing store so I decided to make it in the shape of a t-shirt as it seemed an interesting yet rather simplistic shape to use. During my initial experimentation I used many different materials and techniques to try and make my net design look interesting and creative. I started researching punk clothing stores online and found a shop called Underground, I really liked the style and design of this shop, I'm not sure which artist designed it, I tried to look it up online but couldn't find anything. I used the idea of having the colour scheme of black and red on my final packaging design, I also decided to add photographic elements to the piece because I found the work of Martha Robertson and Alfonso Sotelo rather interesting as I felt that the photographs used on their packaging design had an effective and memorable look.

My swing-tag design has one new designed element and other "recycled" (reused from other sections of the project) elements involved. I decided to give my swing-tag many layers as it makes it more interesting to look at and gives the design more depth. The front layer is of a hand and it has the company logo on it and sizing information about the garment purchased. The other layers are things that I have previously used in the project, a lightning bolt from my packaging design, the "Rock" from the "Rock on!" design on my packaging, the front t-shirt shaped section of my packaging design and my designed logo. Because all of these elements link to what has already been created during the product, the swing-tag clearly matches the design of my other designs for my store which makes them look like they are supposed to go with one another.

I think my packaging design was very good as it was interesting and memorable, however I feel that the actual packaging itself could have been better, I could have added more tabs to make sure that there are no gaps between the edges and I could have made the flap that opens, bigger so as to gain easier access to the contents inside.

Overall I felt that this was a very interesting project that allowed me to explore some rather interesting techniques that I probably wouldn't have explored beforehand, now however I feel that I may like to complete more packaging in the future, I think that it's a fun project to work on that gains very interesting results.